Why Mobile Websites Are Essential

December 19, 2012 // Internet Marketing, Mobile Websites
omatixBy: omatix

Recently released statistics indicate that almost half of all local search traffic is performed on a mobile device of some sort. The same report emphasizes the drastic increase in medical information being sought on tablets and smartphones as well; if your practice doesn’t have a site optimized for use on mobile devices, you are failing to target one of the fastest growing audiences you have access to.

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If you aren’t convinced, here are some of the highlights from Google’s recent study on the subject:

  • 73% of people claim they are significantly more likely to re-visit sites that provided them an enjoyable mobile experience in the future.
  • 68% of consumers believe they are more likely to make a purchase from a site which is friendly to those on mobile devices.
  • Almost half (49%) of people claim frustration and annoyance when they arrive at a non-mobile site on a mobile device.
  • Over a third (37%) of people who end up at sites like those on mobile devices actually feel they’ve wasted time with the visit.
  • 51% of respondents said that having a poor mobile experience made them less likely in general to ever engage with a company.
  • 47% mentioned that if a site didn’t work on their smartphone well, they didn’t feel the company cared about providing them good service.

In just a few short years, it is expected that internet traffic on mobile devices will exceed that of computers. Do you want to be the last person to adapt to the new reality? Contact us today to discuss your situation, and learn more about mobile site optimization.

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